You want your copy to be on the same level as your kickass brand and website, while also speaking directly to your dream clients and setting the foundation for ranking on Google. You’ve found your magic in the industry and want to solidify your brand voice so that you can stand the fuck out among the crowd with your online presence.
Even if your LOVE writing about yourself and your business, first of all, you’re one-in-a-million (I’m a website copywriter and I still have a love/hate relationship with writing about myself), and second of all - your website is not the place to be writing your own shit.
Your copy should be rooted in buyer psychology, SEO, and what your ideal client needs to hear from you in order to take the next step. So unless you’re prepared to spend hours learning about all that fun stuff, you’re better off hiring someone who already has the knowledge and hands-on experience under their belt.
As someone who has both passion and skill for creative writing, I’ve taken those two crucial qualifications and become specialized in crafting SEO-loving, high-converting website copy for creatives.
(Or, in simpler terms, I write website copy that both Google and your dream clients heavily fuck with.)
Brand Messaging & Target Audience Development Strategy
(psst - most copywriters charge, like, $2-$6K extra for this, but you’re getting it for free. I’ll tell you more about it later)
Custom SEO Strategy + Implementation
Comprehensive Brand Questionnaire
60-Minute Kickoff Call
2 Rounds of Revisions
Wireframing with your current template or communication with your designer
The investment was totally worth it! Probably some of the best money I have ever spent on my business. It feels like such a weight has been lifted. There was like 0% chance I would have EVER been able to write website copy like that for myself. I felt really excited, grateful, and lots of warm and fuzzies through the whole process. As wedding professionals, we can get so wrapped up in specific terminology and Sasdya is able to take all of that and make it easily digestible to future clients so they fall in love with you and see your value.
The investment was totally worth it! Probably some of the best money I have ever spent on my business. It feels like such a weight has been lifted. There was like 0% chance I would have EVER been able to write website copy like that for myself. I felt really excited, grateful, and lots of warm and fuzzies through the whole process. As wedding professionals, we can get so wrapped up in specific terminology and Sasdya is able to take all of that and make it easily digestible to future clients so they fall in love with you and see your value.
Honestly, I thought I would have only felt relief the copy was completed for me and happy with how it was done. Now, I am pretty sure it rivals my website design in terms of how good it is, and I think that is SO important. I think many wedding vendors see themselves as artists/florists/DJs, and they are, but they also need to be business owners and realize marketing is a part of that equation. As we enter into a different year with different inquiry numbers from past years (across the market), the people who swim will be those who can market themselves and have been marketing themselves. An Instagram page, DIY copy and website will not cut it.
Honestly, I thought I would have only felt relief the copy was completed for me and happy with how it was done. Now, I am pretty sure it rivals my website design in terms of how good it is, and I think that is SO important. I think many wedding vendors see themselves as artists/florists/DJs, and they are, but they also need to be business owners and realize marketing is a part of that equation. As we enter into a different year with different inquiry numbers from past years (across the market), the people who swim will be those who can market themselves and have been marketing themselves. An Instagram page, DIY copy and website will not cut it.
My questionnaire is MEATY for a reason! We start with that questionnaire as the basis of your strategy, and then we refine it on our kickoff call. I take into consideration: the emotions you want your readers to feel when they read your copy, your personality, your brand values, your mission, and your target audience. I deliver your brand messaging & target audience dev guide and if you don’t fuck with something, we workshop until it’s perfect.
We do a general services page + individual services pages + possibly another SEO cornerstone content page - this is because we’re speaking to different segments of your audience for each service. Plus, if the pages are separated, we’re able to target more individual keywords for SEO. If strong SEO isn’t a priority for you or you simply don’t need a Full Project, that’s what Mini Projects are for ;)
In your questionnaire, I ask you what keywords you want to rank for, what you’re already ranking for, and a bit about your SEO knowledge. From there, I perform keyword research to ensure we’re targeting keywords that make sense search volume-wise for your business. Once I choose those keywords, you can find them in your Brand Messaging & Target Audience Development Guide, along with a comprehensive list of blog topics to support your target keywords.
Here’s the thing: I firmly believe that brand messaging and target audience development is the foundation for writing website copy that actually sets you apart from your competitors and speaks directly to your dream couples. Without it, you get copy that has only the most basic level of strategy behind it. And as you can probably tell - we don’t do basic around here.
"I’m ready to have a copywriter + marketing strategist in my back pocket"
"I’m not ready for a full project, but I need somewhere to start"