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Client Case Study: Kayley D Photography
October 21, 2024
I am SO thrilled to finally be sharing Kayley’s wins with you. Since writing this case study, she now gets over 75% of her inquiries from Google and has hired me to target a new location for SEO. I hope her case study gives you the confidence to start using Google as a marketing platform!
Let's Talk Timelines,
November 2022 -
Kayley follows me + books a pinterest & blogging VIP week for the very next month
Decemberr 2022 -
We complete our VIP Week and knew we were were fr gonna be soulmates
February + may 2023 -
Kayley hires me on for a 6-Month Blogging Retainer, then she books a Website SEO project to lay the foundation for her blog posts to grow
September 2023 -
Kayley’s Pinterest pins from her VIP Week are blowing up
September 2023 -
Kayley’s first blog post hit the number one page of Google!
October 2023 -
Kayley books an A La Carte blog project to continue showcasing her favorite galleries and increase her SEO + gets her first-ever inquiry from Pinterest
The Projects
Kayley Booked:
VIP Weeks are my most popular starter projects for wedding creatives who aren’t quite ready for a 6-month retainer (whether it’s due to budget or hesitancy from hiring someone you didn’t love in the past) but still want marketing support in some capacity. The current deliverables for a Pinterest & Blogging VIP Week include:
Pinterest & Blogging VIP Week
- Onboarding Questionnaire + Strategy Session
- Keyword Research + List of Suggested Blog Topics
- 6 Blog Posts - 3 Evergreen & 3 Portfolio
- 90 Days’ Worth of Pinterest Content (scheduled in Tailwind)
This project truly set the foundation for Kayely’s growth on Pinterest/Google and gave her a jumpstart before her retainer!
KAYLEY'S FEEDBACK
After working together on her VIP Week, Kayley knew she wanted to jump into a retainer with me sooner rather than later. I was SO excited to continue our working relationship because the vibes were VIBINGGGGG!
Investing in a 6-Month Blogging Retainer is the natural next step for anyone who has already had experience working together and is ready to go full send on their SEO/marketing. The deliverables for this project are:
6-Month Blogging Retainer
- (Onboarding Questionnaire + Call if we’ve never worked together)
- 3 Blog Posts/month - 2 Portfolio + 1 Evergreen
- Ongoing SEO Rank Tracking
- Optional Monthly Strategy Call
KAYLEY'S FEEDBACK
Honestly, props to Kayley for truly going ALLLL in on her SEO because that shit PAID OFF! She has multiple projects/payment plans going on at once and it seriously means the world that she entrusted me to have such a strong impact on her SEO.
Although I don’t offer this specific project anymore, the closest service would be a website copy project (The Mini Project, to be specific!) because I’d be completely rewriting your copy from an SEO and messaging standpoint.
For the website SEO project I did for Kayley, we worked together over the span of 2 months to redo her copy/optimize her site. This was a done-with-you project, so we met every other week to comb through her site together. I did all the research + suggested all the implementation steps + educated her on the strategy behind it ALL.
Website SEO
After her retainer ended, Kayley continued to bring me on for standalone blogging projects to showcase her newer galleries and maintain her SEO. By this point, she was seeing amazing results from Google Analytics and wanted to keep building her momentum!
A La Carte Blogging
"For me, I was definitely nervous about making the investment to outsource my Pinterest & blogging but when I found Sasadya, her confidence and structure that she modeled just looked so rock solid that I felt so sure about it all of a sudden and without a doubt gave her all my confidence and I WAS NOT DISAPPOINTED 👏🏼"
"I went from having about 0 inquiries from Google... ever haha.. to probably 40-50% of my leads coming from Google - specifically mentioning blogs that were a part of this retainer project. I think I believed it would be worth it, but was and continue to be shocked by just how well it keeps paying off!"
The Highlights
Kayley has been able to book 2025 weddings with more ease, take time off of social media to vibe out during her pregnancy, and expand her marketing horizons to get consistent inquiries with literally zero effort on her end.
This is why I do what I do. I firmly believe that just because you’re a creative doesn’t mean that you shouldn’t be investing in what matters – MARKETING THAT WILL MAKE YOU MORE $$$ WITH LESS EFFORT.
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